Founded in the 1980s, Beautex is our flagship brand that offers a wide range of tissue paper products including box tissue, travel pack, kitchen towel, bathroom tissue, wet wipes and others. In 2022, Beautex underwent a revamp of its visual identity and packaging, with bold and contrasting colour-block designs, giving off a youthful and funky vibe.

Beautex continues to expand and introduce innovative products that cater to modern consumers’ needs. In line with the revamp, we’ve also introduced several new products such as anti-bacterial wet wipes, wet floor wipes, and a new range of household-cleaning products such as 4-in-1 laundry capsules, floor cleaning liquid, dishwashing liquid and foaming handwash.

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